Role Overview
We are looking for a dynamic professional to lead our PR and Influencer Marketing verticals. The ideal candidate should combine strategic thinking, strong client management, creative campaign planning, and business development skills to drive growth across both verticals.
Key Responsibilities
1. PR & Influencer Marketing
- Develop and execute integrated PR and influencer marketing strategies for clients across industries.
- Manage media relations, press releases, interviews, brand stories, thought leadership, and reputation management.
- Plan and execute influencer campaigns across celebrity, macro, micro, nano, and regional creators.
- Manage influencer identification, negotiations, content approvals, campaign execution, and performance reporting.
- Explore opportunities across UGC, affiliate marketing, creator partnerships, and digital PR.
2. Business Development & Pitching
- Develop compelling pitch decks, proposals, campaign strategies, and commercial presentations for prospective and existing clients.
- Proactively pitch PR and Influencer Marketing services to new leads and identify opportunities to expand existing accounts.
- Work closely with internal teams to develop creative campaign ideas, integrated solutions, and customised client proposals.
- Participate in client meetings, presentations, and new business discussions.
- Identify upselling and cross-selling opportunities to drive revenue growth across both verticals.
3. Client & Account Management
- Build and maintain strong relationships with clients and senior stakeholders.
- Understand client objectives and translate business requirements into effective communication and influencer strategies.
- Ensure client satisfaction, campaign quality, timely delivery, and consistent performance reporting.
- Manage budgets, campaign timelines, deliverables, and commercial expectations.
4. Team & Operations Management
- Lead and mentor team members across PR and Influencer Marketing.
- Ensure efficient planning, resource allocation, coordination, and execution of campaigns.
- Build strong relationships with media professionals, influencers, talent agencies, and external partners.
- Track campaign performance, team productivity, budgets, and business targets.
Desired Candidate Profile
- Minimum 5 years of relevant experience in PR & Influencer Marketing, preferably in an agency environment.
- Working knowledge of both PR and Influencer Marketing.
- Strong presentation skills and experience in preparing pitch decks and commercial proposals.
- Demonstrated ability to pitch services, win new business, and grow existing client accounts.
- Strong client servicing, negotiation, communication, and relationship management skills.
- Ability to manage multiple projects, lead teams, and deliver campaigns within timelines and budgets.
- Commercial understanding of revenue targets, campaign costing, and profitability.
